The League Management Company, on behalf of the Nigeria Professional Football League, has signed a five-year partnership deal with premium lager beer, Star.
The deal will see Star become the first official beer partner of the NPFL for the next five years with effect from the 2015/16 league season.
Commenting on the partnership during an event held in Lagos, Marketing Director, Nigerian Breweries, Franco Maria-Maggi said, “We’ll be finding ways to use this unique partnership of the NPFL to give our consumers more reason to enjoy the local football. Football in Nigeria and Star Lager have a proud past, a strong present and very bright future in front of them.”
Chairman of League Management Company, Shehu Dikko also remarked, saying, “We are excited about this partnership with Star Lager, and we hope to achieve more from this with the support of all stakeholders involved. Having Star as a major sponsor will certainly be the key to a bright future for professional football league in Nigeria.”
The deal will also see NPFL logo appear on Star bottles as a way of promoting the league.