Sports Radio Brila FM and Megalectrics Limited, operators of Beat FM, Classic FM and Naija FM have been issued Radio broadcast rights of the Nigeria Professional Football League (NPFL) for free.
The new broadcast agreements, which came into effect after the LMC signed separate Memorandum of Understanding with the media houses, will see the radio stations undertake live broadcast of NPFL matches and also produce twice weekly preview and review shows featuring interviews, analyses and public opinions on the players, the matches and the clubs.
The LMC stated: “Studies indicate that radio remains the most preferred medium of information in Nigeria and it is based on this that we sought radio broadcast partners to take this league which is a strong unifying platform for Nigerians to the people, most of who cannot afford alternative sources of electricity power.
“We welcome interests from other radio broadcast stations that have capacity to undertake live broadcasts of NPFL matches. The expansion of the NPFL reach is part of our vision to grow the brand, offer greater and extensive experiences of the matches through the media and also deliver value to the fans and sponsors. With the recent agreements, the NPFL is poised to add new target groups that includes the eclectic urban youth segment and those of the inner cities.”
The LMC added that “there are no right fees attached to this deals as we consider it as a core social investment activity of the LMC to grow the NPFL.”